The younger generations, being the primary consumers of the next few decades, are very indispensable when it comes to determining market patterns: right here is how the digital world influences them.
With a generation of millennials growing up with technology, it is anticipated that industries such as marketing need to adjust to the latest digital platforms if they want to be appealing to their growing target audiences and still be relevant in the current market. Even those referred to as generation Z are nowadays growing to be adults and entering the world of higher education or the employment market, so a large proportion of the main consumers will soon be digital babies. Content is therefore becoming much more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their movie to start again: if an ad is not eye-catching in its first few seconds, it will be skipped.
Contemplating how most communications these days, from work to relatives to everyday queries, are based online, the very high millennials smartphone ownership statistics do not come as a big surprise. With the importance of social networks being not only a distraction, but for many a way to plan their life, setting up events and staying in touch with the crucial groups of folks in their lives, some firms such as those added in Wind Telecom’s parent company are even supplying social media-specific allowances in their data packages, so that their use is not restricted.
One field that has significantly been impacted by millennials and technology statistics is that of entertainment. As numerous media types are gradually leaving their traditional platforms, such as tv networks and radios, and moving on to online services, things like the formatting of content and advertising need to follow up. The consumption statistics, motivation of some figures like Vodafone’s Canadian shareholder, reveal how young adult do not regard devices like a tv as a necessity, instead preferring the adaptability of a laptop or smartphone screen: the millennial entertainment trends show content consumption occurring on smaller screens, as many watch their preferred show on their phone during their journey to work.
Maybe one of the most considerable changes in the last decade regarding the retail business, and in most of its subfields, is the exponential advancement of online platforms. As recent research projects show that the most downloaded apps on mobile devices are the biggest internet-based shops, the millennial consumer trends indicate that marketplaces are not necessarily a primarily tangible institution presently. Needless to say, an industry that is thriving because of this is that of network companies, as revealed by investments by significant figures like Telecom Italia’s US shareholder. In the age where unrestricted data and next-day shipping are not just a perk, but something that is expected, businesses seriously need to appeal to this demographic to stay relevant.